Our Story
WHO WE ARE
Freedom Lifestyle™ is a Canadian company - owned and operated brand that prides itself in producing quality information regarding traveling, working abroad, and starting new business adventures.
Freedom Lifestyle™ Brand started late 2012 on a solo trip to Australia when looking for work to keep financially going while traveling but along the way having conversations with new friends about their experience and what traveling meant to them. A consent answer was traveling felt so “Freeing” and by time early 2013 came around Freedom Lifestyle™ was started with our slogan and challenge for people to ask themselves
What Is Your Free?™ and to Chase The Free™
Fast forward another year with the continuous passion for traveling and the lack of nice durable travel apparel, we started Freedom Apparel™
Freedom Apparel™ strives to bring high quality travel, yet functional apparel with a street aesthetic.
Ever since our start in 2013 and working on getting Freedom Lifestyle Podcast™ started. It’s been our journey since to bring travel apparel that’s durable, yet comfortable for anywhere your adventure takes you.
We’ve never been content settling with the norm; we’re constantly evolving and challenging the status quo, inspired by the restless Freedom Seekers who influence style, shape the future and Chase The Free™ and Make It A Lifestyle™.
We strongly value the community we’ve created that live their daily lives within our 3 pillars of travel, adventure and wanderlust.
WHAT IS YOUR FREE?™
Our team lives and breathes the same sport and adventure-based lifestyle that we promote. Our mission is to inspire people to find their Free and follow that passion by developing and delivering quality adventure and streetwear products that resonate with whatever your Free is. Help people find their passion. Help follow their dreams and achieve their goals. Whether that’s going traveling, starting a new company, or learning something new. We are here to help, encourage and support you but yet keeping your comfortable at the same time.
OUR PRODUCTS
We deliver premium clothing that are designed and developed by our talented team in Okanagan, Canada. Our mission to produce and innovate style is reflected in every product we create. We’re forming a lifestyle movement: we’re creating trend-driven styles inspired by the trips around the world, with a nod to our love and passion for this world.
We love nothing more than giving back to those who have supported our journey so far. Freedom Lifestyle™ and Freedom Apparel™ is a proud supporter to people trying to keep our oceans and shores clean. With our goal by end of 2023 to have all our apparel being sustainable or created with recycled fabrics.
We are currently looking for new projects to work with to help achieve keeping our world we enjoy so much to explore at its beautiful wonder that people can enjoy it for years to come.
Explore Places Like Never Before, In Comfort Like Never Before
COMMITMENT TO COMMUNITY
There’s a lot more to us than amazing clothing. We’re the original good vibes only, sunset seeking and new friends having drink with kind of community. Sitting around bullshitting about adventures, people we’ve met and places we’re going.
We’d love for you to come share your journeys with us.
We’d love for you to come share your journeys with us.
OUR CORE VALUES
Our values come from equal parts experience, knowledge and hope for the future; they sit at the core of all we do.
ENJOY THE JOURNEY
Have fun. Be yourself. Embrace diversity. Try Something new and most of all don’t forget to look back at how far you have come and all the challenges you’ve overcome and smile!
CREATE A COMMUNITY
Our community is why we are here and who we work for. We are looking to encourage and grow as a community to help everyone Find Their Free.
No one is bigger than the team. No one is too big to do the small things.
THERE’S A WAY TO DO IT BETTER - FIND IT
Innovate. Set the standard. Do more with less.
BE COMFORTABLE WITH BEING UNCOMFORTABLE
Try something new. Try new foods. Try new drinks. Meet new people.
1% BETTER EVERYDAY
Embrace change. Reflect & grow. Find what you love and go for it. But most of all try something new. Life and Business is not a sprint, it’s a marathon. Think, plan and prepare for ups and downs. This world is becoming soft when it comes to failing. They put a stigma on failing is bad. Every failure is an opportunity to grow and learn.
Don’t Be Afraid To Fail, Be Afraid Of Never Trying.
MEET THE FOUNDER
Always finding comfort in being uncomfortable, Josh has imprinted his love for travel and challenges by pushing his own limits into Freedom Lifestyle and Freedom Apparel’s mission and purpose as a global brand. It’s been a long journey, asking plenty of questions along the way, failing a bunch but getting back up to keep going! Knowing to get somewhere or achieve something... you can't stop!
OUR MISSION and VALUES
OUR MISSION
Our mission is to inspire people to ask themselves What’s Your Free?™ Then to encourage them to Chase The Free™ through travel, fitness, adventure and entrepreneurship, Freedom Lifestyle™ offers a community to help start, build and grow a life of adventure, business, travel and experience.
With Freedom Apparel™ We develop and deliver functional adventure apparel with a street aesthetic for that lifestyle journey. Our dedicated team lives and breathes the same passion for adventures and seeking new experiences that we promote. Freedom is a mindset and you have to make that mindset a Lifestyle.